Yesterday, whilst checking in with my MMIC Facebook group…
Something in the newsfeed caught my eye
It was a headline, from the BBC:
“World’s hottest felon Jeremy Meeks banned from entering the UK”
(Although not in ‘that’ way)
I clicked the link to find out more:
In 2014, career criminal Jeremy Meeks became a ‘viral sensation’…
When Stockton police posted his mugshot up on their Facebook page
He’s been snapped up by a modelling agency
And apparently, his services are in-demand
However, when he tried to enter the UK on Tuesday for work purposes?
Border control sent him ‘packing’
Now, whilst I’m NOT a fan of Jeremy’s criminal antics…
You have to admit, the title of ‘world’s hottest felon’ is pretty clever
In fact, in marketing terms?
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Because instead of having to compete with other ‘generic’ models…
Jeremy now has his very own ‘niche’
Which means that he has ZERO competition
And can essentially charge what he wants
You could do the EXACT same thing in your business
I’m not saying you should start breaking the law…
But instead of referring to yourself as a ‘personal trainer’?
Give yourself a different ‘title’
It worked for the ‘The Body Coach’
It could work for you, as well
Paul ‘World’s Hottest Advice’ Mort
PS – If you want to learn more about standing out from your ‘competitors’?
And I’ll show you how it’s done