Why So...Serious? - The Paul Mort Podcast

Why So…Serious?

September 23, 2016

There’s a common misconception amongst business owners.

Especially FITNESS business owners.

And that…

Is that you always have to ACT professional.

Now don’t get me wrong.

If you’re charging people money for a service?

You better make damn sure that you deliver that service.

In fact, you better make damn sure that you OVER deliver.

(Unless you want your competitors to steal all of your clients, that is?)

But when you do?


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Don’t be afraid to be yourself.

(As ‘cliched’ as that might sound.)

You see, people like to do business with PEOPLE.

And people really like to do business with people JUST LIKE THEM.

So if you’re a little ‘rough’ around the edges?

And you swear now and again?

And you like to tell dirty jokes?

(And have a laugh in general?)

Don’t be afraid to let some of that PERSONALITY creep into your business.

Because if you’re not having FUN whilst your ‘working’?

You’re doing something wrong.

And if you’ve ever witnessed me speaking on stage?

(Like at this week’s Leisure Industry Week.)

You’ll know that it’s something that I’m SUPER passionate about.

In fact, it’s one of the most important things that I teach in ‘Uncaged‘.

It even forms part of the top secret ‘F5’ system that my guys follow to ‘gamify’ their lives…

And to GUARANTEE that they have FUN along the way.

Want to know what the other four F’s stand for?

Click here:


And I might just tell you.

But ONLY if you’re a good fit.

(Stuffed shirts need not apply.)

Paul ‘Anti-Professional’ Mort

PS – I’ve had a LOT of people ask me about the Unstoppable Bastards Movie.

A select few men have ALREADY seen it.

And apparently?

It’s a doozy.

I’ll send you more information soon.

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