I confess: I have a bit of a crush on Nigella
Yup, the celebrity chef..
She’s normally all over TV around Christmas
not sure if its because she’s posh or what
but I find her SUPER shexxxaaay…
Apart from the fact she has killer funbags<–
oops, that’s a bit unprofessional of me..
Anyhoo.. here’s the real reason I fancy her
(its not the coke habit either, btw)
It’s her command of the english language.
“What the fuck?”
I hear you say
Squire, watch one of her shows again
She can take the most boring thing or the
most boring, mundane subject
and make it orgasmic
I’m serious here, chico
She’s a MASTER or “Mistress” of SEDUCTION
and she does it through her words
See, when you’re selling ANYTHING
Be it PT, Bootcamps, nutrition plans or gym
The WORDS you USE..
in person on your adverts in your emails and
on your website
are powerful, powerful things.
OR pathetic, pathetic things…
If they’re boring and mundane
Like Most PT’s websites.
Listen, the ability to ‘Sex up’
a sentence, or a bullet point
or a headline, even a Facebook post
is an ability that should never be
it’s at the CORE of what I teach in MMIC
Essentially, MMIC can be summed up as
“How to write stuff, say stuff and GET PAID”
And handsomely, may I add.. when applied
Paul ‘don’t tell the wife’ Mort
PS- Here’s Nigella in action
I LOVE the way she talks about pomegranite seeds
watch out for her ‘exquisite jewels’