The REAL Cost Of Facebook Ads

April 5, 2017

I talk to a LOT of fitness business owners

And one of the most common questions that I get asked is:

“How much should I spend on Facebook ads?”

My answer?

Well, it varies depending on WHO I’m talking to

(Some personal trainers DON’T need Facebook ads at all)

But typically?


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I want to know how much EACH client is worth

For example:

If every new client that you get is worth £500 per month?

And your average client stays for a MINIMUM of three months?

You could argue, that your average client has a ‘lifetime value’ of £1500

(Although, this figure could EASILY be improved)

So, in theory…

You could spend £1499 to ‘acquire’ that client, and STILL be in profit

However, I’m NOT suggesting that these are the margins that you should be aiming for


Use the example above to work out how much each new client is worth to YOU

And then figure out how much profit YOU want to make

Once you’ve done that?

You can start to figure out how much money you’re willing to spend on Facebook ads

If you even need them at all…

Paul ‘Lifetime Value’ Mort

PS – If you want to learn MORE about marketing your fitness business?

Keep reading these emails, mon ami

But if you’re in a RUSH?

And you’re ready to make some SERIOUS money in the next few weeks?

Go here:

And I’ll tell you EXACTLY how to do it

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