So this weekend, the UFC held an event in London
And one of the fights on the main card, featured Brad Pickett VS Marlon Vera
Pickett, a 38 year old fighter from London…
(Pretty old for a ‘small’ MMA fighter)
Announced in the run-up, that this was going to be his ‘farewell’ fight
And afterwards, he was going to retire
Unfortunately, his dreams of a fairytale ending…
(An impressive win, in front of his home crowd)
Came to an end in round three, when his younger/faster opponent landed a headkick
And finished Pickett on the floor
Now, if you’re NOT an MMA fan?
You’re probably wondering what the point of this story is
And if so?
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Allow me to enlighten you, mon ami
Pickett was waiting for the ‘perfect moment’
And unfortunately, things didn’t work out the way he wanted
I see the same thing with personal trainers
Most are burnt out
Sick of the long days
The unsociable hours
And the ‘ungrateful’ clients that DON’T follow their advice
They have LOTS of ideas on how to do things differently…
But it’s NEVER the ‘right’ time
They put things off
And they forever wait for that ‘perfect’ moment
That perfect moment NEVER comes
And before they know it?
They’re getting their ar*e handed to them by a younger, hungrier ‘competitor’
My advice to YOU?
Seize the f*cking day, mon ami:
If you’re NOT happy in your business, and you’re waiting for that perfect moment to do something about it?
Take action NOW:
If you wait too long?
You’ll only regret it
(Just like Brad Pickett)
Paul ‘Carpe Diem’ Mort
PS – Did you skip to the PS?
Allow me to ‘summarise’ this email for you
And give me some money
(You lazy b*stard)