Back in 2011, Justin Timberlake and Mila Kunis starred together in a film called:
“Friends With Benefits”
The premise of the film was fairly predictable:
Man and woman start out as friends
Man and woman decide to have ‘a little fun’ together
Man and woman realise they have feelings for each other
Man and woman are too afraid to confess their feelings
Man and woman have an argument
Man and woman make up
Man and woman confess their feelings
Man and woman kiss
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If you’ve NOT seen it?
I’ve just saved you 109 minutes of your life
(And don’t complain about spoilers, the film is SIX years old)
But this email has NOTHING to do with sleeping with your clients, amigo
I want to talk about the BENEFITS that people get when they train with YOU
If all you ever talk about in your marketing is the ‘thing’ that you’re selling?
People will grow tired of it
However, if you focus on the BENEFITS of what they actually get?
(A sexier body/more confidence/better fitting clothes/etc)
People will be a LOT more interested in what you have to say
And you’ll get a LOT more enquiries as a result
Give it a go today
And let me know how you get on
Paul ‘Kunis Fan’ Mort
PS – If you’d like to learn how to ATTRACT more clients…
Instead of putting them off?
And I’ll show you how it’s done