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If I asked 10 trainers this question…
But you know, I’ve only just got it too,
See, I used to think people hired me not just
for my incredible good looks and black belt
but for the ‘secret nutrition formula’ you
Or the fat melting, special ‘never seen
before’ exercises you know..
or maybe the incredibly powerful supplement
protocols you discovered..
But its all NONSENSE.
See, EVERYTHING you know AND teach…
Is available to people.
Most of it for FREE.
So think about it, amigo,
Why would someone PAY YOU (hopefully GOOD
MONEY) to tell them what they can get for
And in MOST CASES…
What they ALREADY KNOW??
Lets face it- people KNOW WHAT TO DO, to get in shape, lose weight what ever..
so why would they pay you?
One word, homre…just one
that my friend
is what you’re selling.
It’s also the reason most PT’s, bootcamp
owners and gym onwers
and are still working 14 hour days for shit
Because they aren’t willing to invest in
so they end up fucking around
and trying to figure it all out themselves
Just like the ‘enquiries’ that frustrate them
so much (now you know how I feel, right?)
As it happens accountability is often just
“PUTTING SKIN IN THE GAME”
otherwise know as INVESTING in you knowledge and your bizniz
so that you DO SOMETHING different..
Something that WORKS
and the things i teach in MMIC??
well- it’s stuff I’ve USED to build big ass bizniz’s YEAR AFTER YEAR
Wether thats PT, Bootcamps, Mentoring programs, Supplements or membership sites
Yep^^^ i’ve DONE and SUCCEEDED at all of the above (not that am bragging, bro)
Paul ‘On your case’ Mort
PS-OH AND I FORGET TO SAY…
I also SELL OUT every event I’ve put on in the last 7 years
EVERY SINGLE SEAT
and THAT is the topic of this months MMIC newsletter
Check it out here: