On Your Marks... - The Paul Mort Podcast

On Your Marks…

January 2, 2018

Get set


That’s right, amigo

It’s ‘go’ time

The first ‘proper’ working day of the year

Time to put all of that “New Year, New Me” stuff into practice

(Especially if you want 2018 to be a better year than 2017)

So with that in mind, I have to ask…

What’s the plan?


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How are you going to generate LEADS?

How are you going to convert those leads into CLIENTS?

And how are you going to convert those new clients into LONG TERM clients?

Hopefully, you’ve got SYSTEMS in place to do all of this for you

But if not?

You’re making life VERY difficult for yourself

Luckily, your ‘Uncle Morty’ is here to help

And whilst I can’t cover everything that you need to know in ONE single email?

I CAN help you get started

The FIRST thing that you need to do?

Create a client ‘avatar’

If you’re NOT familiar with this phrase?

All it means, is that you have to picture your IDEAL client

And write down what that person ‘looks’ like

So things like:






Obviously, you can go a LOT ‘deeper’ with this

But here’s the thing…

Most of your competitors AREN’T even doing the basics that I’ve listed above


They’re trying to appeal to anyone with a wallet and a pulse

Which is a TERRIBLE idea

And something that I recommend that you AVOID at all costs

So, my advice today?

Spend some time working on your ‘client avatar’

(Even if you’ve already got one)

Because it’s one of the most important things that you can do for your business…

And I’ll tell you why in a future email

Paul ‘Man With A Plan’ Mort

PS – If you’d like to get 2018 off to a strong start…

And GUARANTEE a successful finish?

Go here:


And I’ll show you how

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