Okay, I admit it. I was a cheapskate magnet - The Paul Mort Podcast

Okay, I admit it. I was a cheapskate magnet

April 30, 2016

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Just got done packing my shit for a week in Croatia with the family

Heads a little battered

(if you have young kids, you’ll get it)

Got a message from a fella telling me how
he’s getting sick of people whining about how
much he charges for his sessions and programs

Shit, I used to get the same too..

Back when I was doing PT and bootcamps

AND still get it a little now, actually

so I totally get it

But here’s the thing

If people are complaining about my (or your) prices,
it means your marketing is needs to get better but mainly my POSITIONING needs levelled up

Harsh but true.

Hey, gimme a break boo.

You can’t help someone by telling them what
they want to hear right?

Lemme splaineth, squire.

If people are whining about how much you

it means you’re being COMPARED.

Which means you’re perceived as a commodity.

Hence I wouldn’t use the word ‘bootcamp’

You’re thrown in with the shit charging 3
quid for crawling around in dog shit in a field

You’re being pigeon holed.

People’s perception of you is HUGE.

If you’re attracting cheapskates.

It’s your fault.

Your marketing is ‘me too’.


Your positioning isn’t that of EXPERT…

It’s that of ‘Another option’

but its pretty easy to fix, you know…

Well, maybe not easy.. but SIMPLE..

It’s just marketing.

your message

the words you write

the words you say

that position you as…

‘The PREMIUM option’

So much so, that you’ll be in a ‘category of

Oh and you’ll be able to command higher
prices without people whining.

If you know HOW, obviously…
(and most people don’t)

Lemme leave you with this dood..

I thought of this myself yesterday whilst
agonising over how many ‘sheep’ there are in
the fitness industry.

‘How do you expect to stand out, if you’re
doing the same shit as everyone else is

and yes, I AM quoting myself…

Bite me 😉

The FASTEST way to position yourself

not just as an expert.. but as a LEADER


I have 100% CERTAINTY in that statement

Demonstrate your results, show me you know your shit

Let me into your world, show me you ‘get me’

and show me you give a fuck

Like I do in my most powerful training

Email Mastery- big profits from small lists

It ain’t cheap. it aint for everyone

You know the rest:


Paul ‘Grumpy dad’ Mort

PS- 5 days and email mastery will be GONE

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