How To Be The Best In Town - The Paul Mort Podcast

How To Be The Best In Town

July 24, 2017

In every town, up and down the UK…

One personal trainer is universally recognised as ‘the best in town’

Hopefully, that’s YOU

But if not?

That’s something that can EASILY be fixed

(And without having to ‘collect’ any more qualifications)

All you need to do, is target a different audience to your more established competitor

You see, amigo…

If you’re BOTH competing for the attention of everyone with a wallet and a pulse?

There can only be ONE winner

And if someone else in your town is more established than you are?

You could be fighting a losing battle

(Especially if they understand marketing better than you do)

However, if you were to ‘specialise’ and become the ONLY personal trainer in town to target a particular audience?

You would immediately become the ONLY choice for this demographic…

And you would essentially remove ALL of your competition

(No matter how established they are)


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Doing this, is at the very CORE of what I teach in my ‘Marketing Muscle Inner Circle’:

And it will make EVERYTHING a hell of a lot easier for you

Especially Facebook ads

Speaking of which, if you sign up to MMIC, today?

You’ll be able to get your hands on this month’s brand new newsletter, entitled…


Inside this month’s MMIC newsletter, you’ll discover:

* How to prepare your business for the months ahead, so that you DON’T end up losing everything you’ve worked for

* Why you should consider yourself a ‘creative’ person, and why creativity is VERY important for your business

* How to conquer ‘scepticism’ amongst your prospects, and how to separate yourself from all of the ‘noise’ on social media

* Why people are TERRIFIED of training with you, and how to give them more confidence in THEMSELVES

* How to do a ‘blatant pitch’ on Facebook, and get COLD leads to INSTANTLY sign up with you, even if they’ve NEVER heard of you before

* The quickest path to the MONEY, and how to deal with people that DON’T respond to your messages

* How to protect yourself from Zuckerberg’s ‘wrath’, and why this will benefit you in the long run (in addition to keeping your wife and kids VERY happy)

* Why Facebook isn’t the ONLY option when it comes to ONLINE marketing, and what you might want to focus on INSTEAD

* And much, much more…

If that sounds like something YOU could use?

Click on the link below:

And it’ll be in your hands before the end of the week

Paul ‘Best In Town’ Mort

PS – The ONLY reason personal trainers choose NOT to specialise…

Is because they’re scared to alienate potential clients

(Which means they’re scared to alienate potential income)

And I get it, amigo, I really do

But if you try to attract EVERYONE?

You’ll end up attracting NO-ONE

I’ll tell you ‘why’, tomorrow

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