How GREAT Personal Trainers Go Broke - The Paul Mort Podcast

How GREAT Personal Trainers Go Broke

October 20, 2017

Lets face it chico, most personal trainers are struggling

and it’s their own fault

Lemme ‘splaineth:

In our country…

which is FATTER AND SICKER than it’s EVER EVER been

The people who can do THE MOST to help these people…

Make less money than my mate that works in Greggs

its down to one thing and one thing only

I remember asking this question on flakebook a while back

“What’s the one thing that seperates a VERY profitable fitness business from one that scrapes by?”

The main answer was RESULTS

It’s NOT that either, by the way

Most trainers get results

Just take a look at your social media feeds at all the generic before and after photos for evidence…

It’s the thing that means POOR trainers make more moolah than GREAT trainers

Do you know the answer, babycakes?

If you know me well enough, its easy


End of story

Our marketing as an industry sucks

Its intimidating

Its scary

Its the reason people choose weight watchers over your classes

Maybe they’re lazy

Maybe they’re just sh*t scared of our marketing

You nail down your ‘communication’ (thats all marketing really is)…


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You get to help more people

And THATS why you do this thing right, brew?

I write emails about marketing EVERY day

But I know only a handful people that get this stuff…

Do anything with it

When are you gonna step up, my mate?

I want to inspire you

So you can inspire more people

But somethings gotta change

I HATE seeing great trainers go broke

(Am getting fired up just f*cking typing this)

YOU can have a HUGE impact on peoples lives

But you gotta stop following the crowd

They’re WRONG

(more on this later)

The numbers prove it

The UK is in an obesity epidemic…

and Great trainers are scraping a living

Listen, I can write about this all day

But its YOUR responsibility dood

You just need to have the b*lls to break the rules

Paul ‘I want to help you, f*cker’ Mort

PS – If you’re ready to step up to the challenge…

And you want MY help?

Go here:

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