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First Impressions Count

June 23, 2017

Let me ask you a question, mon ami: When was the last time you clicked on a Facebook ad… And bought something straight away, the very first time you saw it? Unless it was something VERY cheap… (Like, under £10) I’m willing to bet that the answer is: NEVER

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Riches In Niches

June 22, 2017

Chances are, if you study marketing in your spare time… You’ve heard the phrase: “Riches in niches” It sounds pretty cool when Americans say it But when people from the UK say it? Not so much (‘Niches’ sounds like an exotic holiday location) Nonetheless, the phrase itself is true… However you choose the pronounce it […]

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How To Eliminate Your Competition

June 21, 2017

Before I begin, let me make something VERY clear I’m NOT talking about going all ‘Jason Bourne’ on your competitors… And taking them out in a hail of bullets (As tempting as that might be) I’m talking about eliminating them in a ‘peaceful’ way No guns No knives And no biros In fact, the easiest […]

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Your Last Chance To Sell High End PT?

June 20, 2017

Each month, the members of my ‘Marketing Muscle Inner Circle’ receive a brand new, hard copy newsletter… Overflowing with practical, actionable advice that helps them take their businesses to the next level Later this week? The new issue goes to print… (I’ll tell you more about that NEXT week) Which means that this is your […]

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How To Be The Best In Town

June 19, 2017

On Friday, I mentioned that you can charge whatever you want… When you’re recognised as the BEST personal trainer in your town Unfortunately, LOTS of personal trainers seem to struggle with this concept They think, that because they’re NOT the most qualified… Or the most experienced personal trainer in town? They CAN’T be recognised as […]

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F*ck Over Delivering

June 18, 2017

I know what you’re thinking, mon ami: (Especially if you’ve ever given me money) “But Paul, you ALWAYS overdeliver” But that was the title of one of my podcast episodes this week To find out ‘why’? You’ll have to check out my ‘Daily Diesel’ podcast If you’ve NOT had a chance to listen this week? […]

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My First 3 Way

June 17, 2017

Earlier this week… I had my first ‘3 way’ And before you ask? I was the ONLY dude… (Homie don’t ‘play’ that way) And my wife wasn’t involved, either But the two lucky ladies that WERE involved… Were able to get a VERY good performance out of me (If I do say so myself) Unfortunately, […]

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It’s Time To Discount Discounts

June 16, 2017

Personal training is a ‘luxury’ service And as such? It should carry a luxury price tag Unfortunately, most personal trainers don’t seem to understand this Instead? They try to compete on price with other personal trainers And worse, they try to compete on price with budget gyms This, is a HUGE mistake If ‘price’ really […]

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People Don’t Trust You

June 15, 2017

One of the most difficult things to do as a personal trainer… Is gain people’s trust It’s not that people think you’re a ‘bad’ person, and can’t be trusted It’s just that most people have tried to get in shape at some point in their lives… And failed Often, they’ve bought exercise equipment or paid […]

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How To Grow Your Confidence (Quickly)

June 14, 2017

The fitness industry can often be a VERY strange place From the outside looking in? Everything looks perfect Everyone is in shape Half naked And smiling (Which is part of the reason why MOST people are terrified of hiring a personal trainer) From the inside? It’s a VERY different story Whilst most personal trainers are in shape […]

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