All posts in "Blog"

“Is It Just About Bootcamps?”

May 23, 2017

If you’ve been on my list for a while now… You’ll already know that I LOVE the bootcamp business model Back in the day, I was known WORLDWIDE as the ‘Bootcamp King’ (A title that actually used to make me ‘cringe’, a little) And teaching personal trainers how to create INSANELY successful bootcamps… Is how […]


What Are You Really Selling?

May 22, 2017

If you want to confuse a newly qualified personal trainer? (Or any small business owner, for that matter) Ask them WHAT they’re selling The first time you ask them? You’ll get the same old answers: “Exercise and diet advice” (Or something similar) But if you follow that up with: “What are you really selling?” Very […]


I Snapped My Teeth

May 21, 2017

True story, amigo I looked like a guest on the Jeremy Kyle show (Albeit, one of the ‘cleaner’ ones) But to find out what actually happened? You’ll have to check out my ‘Daily Diesel’ podcast If you’ve NOT had a chance to listen this week? Here’s what you missed:


Embrace The Struggle

May 20, 2017

I’ve been in the self-employed ‘game’ for a long time In fact, I’ve been self employed for MOST of my adult life Perhaps you’re the same? If so, you’ll have no doubt seen LOTS of other businesses come and go Competitors popping up, seemingly out of ‘nowhere’… And then disappearing without trace, just as quickly […]


My Brain, Your Business

May 19, 2017

Back in the day, one of the many things that I become known for… Were my fitness business ‘events’ They were pretty famous (Or should that be ‘infamous’?) And they launched a LOT of successful careers Unfortunately… As much as I enjoyed them? They used to play HAVOC with my bipolar disorder (Dizzying highs, followed […]


How To Go From £12K To £300K

May 18, 2017

One of the most powerful marketing tools at your disposal… Is social proof (Otherwise known as ‘testimonials’) As tempting as it might be to sing your own praises, amigo… You’re ALWAYS better off letting someone else do it for you Especially if they’re a paying client So with that in mind? Behold ye, yet another […]


“I Can’t Charge That Much!”

May 17, 2017

One of the most common, and incorrect, beliefs held by personal trainers… Is that they have to charge what their competitors charge Which simply ISN’T true As a business owner? You’re free to charge whatever YOU want (You are the boss, after all) And if people AREN’T prepared to pay what you’re asking? That’s up […]


You’re Gonna Miss It

May 16, 2017

Every Tuesday morning, I host a private, thirty minute ‘mastermind’… Exclusively for the members of my ‘Marketing Muscle Inner Circle’: It’s an opportunity for them to ask me questions… And get an IMMEDIATE answer (Via Facebook Live, inside the private ‘MMIC’ Facebook group) Why am I telling you this? Well, I want you to […]


They Don’t Care About You

May 15, 2017

One of the biggest marketing mistakes that you can make as a personal trainer… Is to talk about yourself too much I see it ALL the time, mon ami On websites On social media And even in print Lots of personal trainers seem to think absolute strangers want to hear their life stories How they […]


“Paul Mort Is A Hypocrite”

May 14, 2017

Not my words, mon ami. Those were the words of someone else, recently. But to find out more? You’ll have to check out my ‘Daily Diesel’ podcast. If you’ve NOT had a chance to listen this week? Here’s what you missed:

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