February 2018 - The Paul Mort Podcast

Joe Wicks Is Better Than You

February 21, 2018

That’s right, amigo Joe Wicks, AKA ‘The Body Coach’, is better than you Much better, in fact At marketing How else would he be as famous and successful as he is? (Clue – it’s NOT because of his products) Whether you love him OR hate him… Joe Wicks knows how to COMMUNICATE with his audience […]


Blue Balls?

February 20, 2018

As a fitness business owner… You need to become obsessed Not with reps, sets, and rest periods (That’s what you LOVE and that’s what got you into this industry in the first place) But with your ‘avatar’ If you’re not sure what I mean by this? You can relax, mon ami I’m NOT talking about […]


The Truth About Passive Income

February 19, 2018

If you’re not familiar with the term ‘passive income’? Allow me to enlighten you, amigo: Passive income is where you get paid… For essentially doing f*ck all Most personal trainers LOVE the idea of passive income… But very few actually achieve it The reason? The personal training ‘business model’ isn’t designed to create passive income […]


Easy Like A Sunday Morning

February 18, 2018

Once again, there are NO new podcasts this week What can I say, mon ami? I’ve been fairly busy these past few days… And the people that pay me ALWAYS get priority However, if you’d still like to enjoy some ‘easy listening’? Click on the link below:


How To Make £200 Per Hour (Every Hour)

February 17, 2018

Depending on where you live… The average rate for the ‘average’ personal trainer is about £30 per hour Which, compared to the national minimum wage of £7.50, is actually pretty good However, for MOST personal trainers? This money is NEVER guaranteed Not when client cancellations are involved Sickness, holidays and traffic can ALL affect your […]


What Do You Want?

February 16, 2018

I deal with a LOT of fitness business owners And one of the most common questions that I ask them is this: “What do you want?” The most common answers? “A full schedule” “A sold out bootcamp” “My own gym/facility” The problem?


FREE Facebook Groups: Good Or Bad?

February 15, 2018

Picture the scene… A member of the public reaches out to you They tell you that they’re interested in training with you You arrange to meet them at your local Costa (Other coffee shops are available) And just when it seems like you might be a good fit for other? Another personal trainer walks over…


“Is It Just About Bootcamps?”

February 14, 2018

If you’ve been reading my emails for a while now… You’ll already know that I LOVE the bootcamp business model Back in the day, I was known WORLDWIDE as the ‘Bootcamp King’ (A title that actually used to make me ‘cringe’, a little) And teaching personal trainers how to create INSANELY successful bootcamps… Is how […]


Time To Get A ‘Real’ Job?

February 13, 2018

Back when I was a personal trainer… People would often ask me: “When are you going to get a real job?” Which used to make me laugh… Because I was making more money than ALL of them However, for MOST personal trainers? This ISN’T a laughing matter You see, MOST personal trainers DO end up […]


Low class, Jack-ass FB Fitness Marketers

February 12, 2018

Opened up the old Flakebook to this private message last week: “Hi Paul, How is your fitness business going right now?” A message from some random dude that had just ‘friend requested’ me the day before I mean- What the hell, right? Talk about a douche-nozzle (Dude got the instant ‘block’) Ever noticed that these […]