January 2018 - The Paul Mort Podcast

Failure = Opportunity

January 20, 2018

The fitness industry is failing, mon ami True story The motivational quotes are failing The positive/empowering images are failing And the grinning/gurning toilet selfies are failing How do I know this? Look around you, amigo The population has NEVER been in worse shape than it is now ‘Fat’ is the new ‘normal’ The good news?


PT clients for gym based trainers

January 19, 2018

So here’s the deal, bro-chacho: Marketing is marketing, selling is selling That meaneth—> the gold I drop is these here daily emails works for ANY fitness biz Wether that be PT, small group coaching, bootcamps, online training… even supplements (remember I owned, then sold a company) But one question I keep getting asked is “How […]


“Can I pick your brain?”

January 18, 2018

You know how it is, chico… Those emails. Texts, Facebook messages and tweets The Lunches, the coffees, the pints all with the premise of ‘picking your brain’ So how do you deal with it? Well… I’ll get to that but If you’re anythin’ like me hombre, your time is f*cking valuable. You’re busy Busy doing […]


How to build a GIANT group training biz

January 17, 2018

in case you didn’t know… Back in the day, Uncle Mort-dizzle build a BIG group training bizniz Like 4 countries, 19 locations big… and it all started with just me… in a park with ZERO equipment crazy right? at one point, we had close to 400.. yep FOUR HUNDRED members across the locations Thing is […]


Why people HATE me

January 16, 2018

I often get accused of being an asshole.. Blunt offensive arrogant cocky to the point no BS.. and you know, I’m cool with that See, it delivers RESULTS (both for ME and the people that choose to listen) and thats the game we’re in, my friend You can sugar coat the sh*t out of life […]


Email from a Sceptical PT

January 15, 2018

Sceptical PT Anthony D uses MMIC to earn more money and have more time off Looky here: — “Most online marketers promising six figures can’t even deliver an eighth of the results they boast. I’m a sceptical man by nature and it took me a while to join MMIC. And what I found in there […]


No Poo Tokens

January 14, 2018

That’s right, mon ami… I had a bit of a ‘messy’ situation earlier this week, when I ran out of ‘poo tokens’ But to find out what happened? You’ll have to check out my ‘Daily Diesel’ podcast If you’ve NOT had a chance to listen this week? Here’s what you missed:


They’ve Already Given Up!

January 13, 2018

Today’s date is January 13th 2018… And despite the fact that we’re LESS than two weeks into the New Year? Most people have ALREADY abandoned their ‘New Year’s resolution’ to get in shape (Mainly because they found it too hard and didn’t see INSTANT results) The problem is, most people overestimate what they can do […]


They all laughed at me when I told them

January 12, 2018

I have an office and my own private gym in whats called ‘managed workspace’ basically, a site where a bunch of bizniz’s and office all share the same ground… and a cafe. So couple weeks back I was sitting in the cafe enjoying a strong coffee and a bacon sammich (Flexible dieting for the win) […]


He Told Me He Hated It

January 11, 2018

The fitness industry is a strange beast Despite the ‘everything is awesome’ image that personal trainers like to portray? Most of them are pretty fed up Long days Crap money Sketchy clients They all play their part But ultimately? It’s a lack of direction that most personal trainers struggle with Luckily, this can easily be […]