Personal Trainers Wanted

July 22, 2017

I’m gonna let you into a little secret, amigo… If you want to make the ‘big bucks’ in this industry? You’re NOT going to do it working for someone else And applying for a personal training ‘job’… Is one of the WORST things that you can do for your career (There are exceptions, but these […]


Time To Retire?

July 21, 2017

Many years ago, I was told that working in the fitness industry… Was a young man’s game (By someone who had given up on their personal training career and moved into management) And you know what? I agree To an extent You see, amigo… Most personal trainers don’t have a clue how to market their […]


I Smell BS

July 20, 2017

Money Freedom Unicorns There’s a LOT of this bullsh*t doing the rounds in the fitness industry, right now Most of it coming from self proclaimed ‘gooroos’… Who, almost universally: 1.) Are single 2.) Don’t have families to support 3.) Lack the ‘freedom’ to visit the beach WITHOUT their laptop Anyhoo… I’m not here to talk […]


Time To Get A Real Job?

July 19, 2017

When I was a personal trainer… People would often ask me: “When are you going to get a real job?” Which used to make me laugh… Because I was making more money than ALL of them However, for MOST personal trainers? This ISN’T a laughing matter


Your Last Chance?

July 18, 2017

Each month, the members of my ‘Marketing Muscle Inner Circle’ receive a brand new, hard copy newsletter… Overflowing with practical, actionable advice that helps them take their businesses to the next level Later this week? The new issue goes to print… (I’ll tell you more about that NEXT week) Which means that this is your […]


How Long Can You Last?

July 17, 2017

Don’t worry, amigo… I’m NOT enquiring about your bedroom skills I’m talking about your career in the fitness industry How much longer do you think you can last? Early starts Late finishes Weekends How much longer are you willing to put up with it? Another year? Two years, maybe? But are you really willing to […]


I Made LOTS Of Episodes For You

July 16, 2017

I have a confession, amigo There are NO new episodes of my ‘Daily Diesel’ podcast, this week The reason? I’ve been a busy, busy, ‘bumblebee’ (You can tell I’ve got two young kids, can’t you?) However, I do have some GOOD news I’ve already made 168 episodes that you can check out To listen to […]


How’s Work?

July 15, 2017

Are you working today, mon ami? If so… Are you doing it out of choice? Or out of necessity? You see, I don’t have a problem with personal trainers working weekends In fact, some personal trainers ONLY work weekends… And take the weekdays off instead (Which lets them spend more time with their families) But, […]


Time Management For Personal Trainers

July 14, 2017

One of the WORST things about being a personal trainer… Is the hours Early starts Late finishes Long ar*e days (With lengthy gaps in-between sessions) It’s OK for a while But it’s NO way to run a business long-term (Especially if you’ve got a young family) Luckily for you, mon ami… This is something that […]


Social Media Following = £0?

July 13, 2017

I like social media I use it for business AND for pleasure But, I don’t build my business around it And the amount of ‘followers’ that I have… Has NO reflection on the amount of money that I make (Most of my income comes from my email list) Unfortunately…