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How To Write Words And Get Paid

June 27, 2017

Each month, the members of my ‘Marketing Muscle Inner Circle’ receive a brand new, hard copy newsletter… Overflowing with practical, actionable advice that helps them take their businesses to the next level Last week? The NEW issue went to print And this is what’s inside… COPYWRITING FUNDAMENTALS: 2017 EDITION Inside this month’s MMIC newsletter, you’ll […]

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Is Mark Zuckerberg Stealing Your Money?

June 26, 2017

Let me ask you a question, mon ami: How much time do you waste, p*ssing around on Facebook, each day? Ten minutes? Thirty minutes? Sixty minutes? Whatever it is, write it down Next, I want you to write down your hourly rate (Assuming that you have one) Once you’ve done that? I want you to […]

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Just The One This Week

June 25, 2017

I have some bad news, mon ami I’ve been away in the States on bizness, all week And as a result? There’s only ONE new podcast episode for you to listen to: DD #164: Ashtanga! However, if that DOESN’T satisfy your ‘diesel addiction’? Don’t forget… There are 163 previous episodes that you can listen to […]

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Working Whilst Travelling

June 24, 2017

This past week, I travelled from South Shields… To the United States And ALL of the emails that I sent you? Were written last week I guess you could say that I’m a ‘time traveller’… (As well as a globetrotter) But truth be told? I’m just organised It wasn’t always this way, though Back in […]

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First Impressions Count

June 23, 2017

Let me ask you a question, mon ami: When was the last time you clicked on a Facebook ad… And bought something straight away, the very first time you saw it? Unless it was something VERY cheap… (Like, under £10) I’m willing to bet that the answer is: NEVER

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Riches In Niches

June 22, 2017

Chances are, if you study marketing in your spare time… You’ve heard the phrase: “Riches in niches” It sounds pretty cool when Americans say it But when people from the UK say it? Not so much (‘Niches’ sounds like an exotic holiday location) Nonetheless, the phrase itself is true… However you choose the pronounce it […]

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How To Eliminate Your Competition

June 21, 2017

Before I begin, let me make something VERY clear I’m NOT talking about going all ‘Jason Bourne’ on your competitors… And taking them out in a hail of bullets (As tempting as that might be) I’m talking about eliminating them in a ‘peaceful’ way No guns No knives And no biros In fact, the easiest […]

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Your Last Chance To Sell High End PT?

June 20, 2017

Each month, the members of my ‘Marketing Muscle Inner Circle’ receive a brand new, hard copy newsletter… Overflowing with practical, actionable advice that helps them take their businesses to the next level Later this week? The new issue goes to print… (I’ll tell you more about that NEXT week) Which means that this is your […]

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How To Be The Best In Town

June 19, 2017

On Friday, I mentioned that you can charge whatever you want… When you’re recognised as the BEST personal trainer in your town Unfortunately, LOTS of personal trainers seem to struggle with this concept They think, that because they’re NOT the most qualified… Or the most experienced personal trainer in town? They CAN’T be recognised as […]

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F*ck Over Delivering

June 18, 2017

I know what you’re thinking, mon ami: (Especially if you’ve ever given me money) “But Paul, you ALWAYS overdeliver” But that was the title of one of my podcast episodes this week To find out ‘why’? You’ll have to check out my ‘Daily Diesel’ podcast If you’ve NOT had a chance to listen this week? […]