Join My FREE Facebook Group

June 30, 2017

Yesterday, I wrote about the ‘perils’ of running a FREE Facebook group… And how your competitors will actively try to steal food from your children Today? I’d like to invite you to join MY Facebook group You’ll still have to pay But you’ll get free access when you join my ‘Marketing Muscle Inner Circle’: […]


FREE Facebook Groups: Good Or Bad?

June 29, 2017

Picture the scene… A member of the public reaches out to you They tell you that they’re interested in training with you You arrange to meet them at your local Costa (Other coffee shops are available) And just when it seems like you might be a good fit for other? Another personal trainer walks over… […]


How To Write Better Facebook Posts

June 28, 2017

Personal trainers LOVE Facebook And it’s understandable It’s an easy way for them to connect with an almost UNLIMITED number of people… For FREE The problem? Most of the content that personal trainers create is GENERIC And as a result? It’s BORING (Especially for the average person, who ISN’T into fitness) Luckily for you, mon […]


How To Write Words And Get Paid

June 27, 2017

Each month, the members of my ‘Marketing Muscle Inner Circle’ receive a brand new, hard copy newsletter… Overflowing with practical, actionable advice that helps them take their businesses to the next level Last week? The NEW issue went to print And this is what’s inside… COPYWRITING FUNDAMENTALS: 2017 EDITION Inside this month’s MMIC newsletter, you’ll […]


Is Mark Zuckerberg Stealing Your Money?

June 26, 2017

Let me ask you a question, mon ami: How much time do you waste, p*ssing around on Facebook, each day? Ten minutes? Thirty minutes? Sixty minutes? Whatever it is, write it down Next, I want you to write down your hourly rate (Assuming that you have one) Once you’ve done that? I want you to […]


Just The One This Week

June 25, 2017

I have some bad news, mon ami I’ve been away in the States on bizness, all week And as a result? There’s only ONE new podcast episode for you to listen to: DD #164: Ashtanga! However, if that DOESN’T satisfy your ‘diesel addiction’? Don’t forget… There are 163 previous episodes that you can listen to […]


Working Whilst Travelling

June 24, 2017

This past week, I travelled from South Shields… To the United States And ALL of the emails that I sent you? Were written last week I guess you could say that I’m a ‘time traveller’… (As well as a globetrotter) But truth be told? I’m just organised It wasn’t always this way, though Back in […]


First Impressions Count

June 23, 2017

Let me ask you a question, mon ami: When was the last time you clicked on a Facebook ad… And bought something straight away, the very first time you saw it? Unless it was something VERY cheap… (Like, under £10) I’m willing to bet that the answer is: NEVER


Riches In Niches

June 22, 2017

Chances are, if you study marketing in your spare time… You’ve heard the phrase: “Riches in niches” It sounds pretty cool when Americans say it But when people from the UK say it? Not so much (‘Niches’ sounds like an exotic holiday location) Nonetheless, the phrase itself is true… However you choose the pronounce it […]


How To Eliminate Your Competition

June 21, 2017

Before I begin, let me make something VERY clear I’m NOT talking about going all ‘Jason Bourne’ on your competitors… And taking them out in a hail of bullets (As tempting as that might be) I’m talking about eliminating them in a ‘peaceful’ way No guns No knives And no biros In fact, the easiest […]