Do You Have Any Protection?

May 31, 2017

The summer holidays are coming, mon ami And whilst that doesn’t sound quite as ominous as ‘winter is coming’? Make no mistake… Very bad things could be on their way You see, whilst the run-up to summer is always a good time of year for most PTs… (Or at least it should be, if your […]


The Notorious VIP (Experience)

May 30, 2017

No matter what part of the developed world you’re in… Someone, somewhere, will tell you the following: “Nobody here can afford personal training” Which, to be perfectly honest… Is horsesh*t The problem? That person just doesn’t know how to market themselves And if they have to slash their prices to attract clients? They don’t know […]


Good Weekend?

May 29, 2017

How was your weekend, amigo? Did you do anything ‘nice’, at all? Me? I worked <GASP!> Yup, your Uncle Morty worked on a bank holiday weekend (Only for a few hours, though) But don’t get it twisted, homeslice This isn’t the ‘norm’ for me And it won’t be something that I do again, anytime soon […]


I Can’t Do It

May 28, 2017

I have a confession, amigo Last week? I very nearly burnt BOTH of my businesses to the ground (I was ready to give up) If you want to know ‘why’? You’ll have to check out my ‘Daily Diesel’ podcast If you’ve NOT had a chance to listen this week? Here’s what you missed:


What You Up To Today, Bro?

May 27, 2017

It’s Saturday morning, bromigo But not just any old Saturday morning It’s a ‘bank holiday’ Saturday What you up to? Spending time with the family? Catching up with friends? Have some ‘me’ time? Whatever, it is… Enjoy it, dude Unless of course, ‘me time’ is code for ‘working on the business’ In which case, close […]


Insert Subject Line Here

May 26, 2017

It’s NO secret that I’m a BIG fan of email marketing In fact, email marketing plays a HUGE role in both of my businesses… And it’s ONE of the reasons why I’ve been so successful in my ‘career’ Unfortunately, MOST personal trainers don’t seem to understand how email marketing works Sure, there are a LOT […]


Investors Wanted

May 25, 2017

Today, I’d like to present you with an AMAZING opportunity An opportunity that will help you to: 1.) Make more money 2.) Take more time off 3.) Have LOTS of fun doing it And all for a modest monthly INVESTMENT The opportunity in question? None other, than my world famous ‘Marketing Muscle Inner Circle’: […]


How To Sell High-End Personal Training In 2017

May 24, 2017

Yesterday, I wrote about bootcamps… And how I think that every single personal trainer in the WORLD should own one However, that DOESN’T mean that bootcamps are the only way for personal trainers to make LOTS of money There are MANY ways for that to happen, amigo One of which is offering high-end personal training […]


“Is It Just About Bootcamps?”

May 23, 2017

If you’ve been on my list for a while now… You’ll already know that I LOVE the bootcamp business model Back in the day, I was known WORLDWIDE as the ‘Bootcamp King’ (A title that actually used to make me ‘cringe’, a little) And teaching personal trainers how to create INSANELY successful bootcamps… Is how […]


What Are You Really Selling?

May 22, 2017

If you want to confuse a newly qualified personal trainer? (Or any small business owner, for that matter) Ask them WHAT they’re selling The first time you ask them? You’ll get the same old answers: “Exercise and diet advice” (Or something similar) But if you follow that up with: “What are you really selling?” Very […]