August 2016 - The Paul Mort Podcast

I’ll Get Hate Mail For This…

August 31, 2016

At the end of this message I’m going to invite you to opt out of receiving my emails anymore.. There’s something in here to piss EVERYONE off “I don’t have time to read the newsletter” Is the statement that prompted this email today.. Was from someone that had decided that they no longer wanted to […]


“Squad Goals”?

August 30, 2016

I gotta admit, dogglet… Uncle Morty LOVES this ‘new’ kinda superhero movie Where there’s a bit of an edge, a bit of ‘bad’ and lots of toilet humour So when “Suicide Squad” came out a few weeks back, I had to check it out In short- its about a group of EVIL villains Real bad […]


Mr Fuss-Pott and his Plastic Bag

August 29, 2016

On my travels to the US a few weeks back.. I was heading to the security checkpoint at my local airport, Newcastle Minding my own business I overhead a dude having a real good grumble to his lady “One pound for a plastic bag?.. scandalous” See, Mr Fusspot had his knickers all in a twist […]


a CONTROVERSIAL way to keep clients longer

August 28, 2016

WARNING: this is VERY unconventional But it WORKS. Period. Retention is a subject that should be kinda important to you I know it is to me… Not just now in inner circle (click HERE to enrol) but back when I first started PT’ing into when I grew my bootcamp bizniz and then when I started […]


How to choose a Bizniz Mentor that ISN’T me

August 27, 2016

So saying as I don’t do 1-1 coaching anymore (MMIC is the closest thing to it) I get asked quite a lot about how to choose a mentor After-all, most of the time… Choosing a mentor to work with is a pretty big deal AND a pretty big investment I mean the investment with my […]


She’ll be with you next week

August 26, 2016

So the August’s Marketing Muscle newsletter is now with my printers and ready to ship… and when you invest today, she’ll be with you next week This month is all about SELLING I mean, how to you expect to make more money if you can’t sell? Here’s whats inside: * Advanced [none sleezy] sales techniques that […]


UFC 202 for Personal Trainers

August 25, 2016

Wether you’re a fight fan or not, this email will help you’re cute azz One of the best fights I’ve ever seen went down at the weekend Nate Diaz V Conor Mcgregor Man, what a war Diaz had already beaten Mcgregor back in March despite taking the fight on 11 day notice So the re-match […]


14 New Clients for Deano

August 24, 2016

Behold ye an email from MMIC insider Dean McMenamin: ==================================== “Your Guinea Pig Trial method has resulted in getting me 14 new clients signed up (and staying on with referrals still frequently coming) with my brand new small groups programmes. And those email ideas you gave me on the weekly call last week? Ruffled up […]


If Gordon Ramsey was a Personal Trainer

August 23, 2016

Case ya didn’t know, hotlips Uncle Morty loves a bit of Gordon Ramsey I love all of his shows.. specially the ones where he goes into failing restaurants and turns them around (Even though some of the owners are too stupid see it sometimes and revert back to type) Anyhoo… Something I’ve noticed that he […]


Personal Training Vs Bootcamp (epic battle)

August 22, 2016

Back in my younger, more aggresive days I used to get involved in some EPIC battles… With PT’s about my bootcamps. PT’s had a big problem with bootcamps back then. “It’s not personalised” “It’s dangerous, you can’t correct everyones form” yada yada. Most of them just had their tampons in a twist because I was […]