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The End. [video]

May 31, 2016

It’s been a total blast and I’ve loved every minute but its now come to The End. the FINAL episode of my online TV show “UBTV” aired over on the olde Flakebook You can check it out here: https://www.facebook.com/paul.mort/videos/vb.729131053/10154159437866054/?type=2&theater It’s an emotional one… So why am I ‘cancelling’ the show? Well, it’s kinda exciting Instead […]

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Marketing lessons from rainy bank holidays

May 30, 2016

I’m writing this email ‘live’ today See, I normally pre-write all of my emails but it was my daughters 3rd birthday on Saturday, and my wedding anniversary yesterday So I’m a bit behind and today- its pissing down here in South Shields you know though, I’m HAPPY ABOUT IT Lemme splaineth, squite I promised I’d […]

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The #1 way to crush cheap PT’s?

May 28, 2016

Ever had a girlfriend or client that was like SUPER needy? Like always wanting your attention and seeking your approval for shit… ANNOYING as a “Looky Looky” man in a spanish restaraunt selling fake watches But you know, we see this ALL the time in fitness: Approval seeking, fitting in, scared to break the ‘rules’ and […]

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This is PATHETIC [angry rant]

May 27, 2016

honestly, I fear for the kids of today… I think we could be raising a bunch of wimps and losers.. Case in point? A headline that was all over the news the other week: “Primary school children forced to sign ‘ludicrous’ contracts banning fouls and ball-hogging in playground football” So this school up in Scotland […]

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Why People REALLY hire PT’s (it’s not what you think)

May 26, 2016

If I asked 10 trainers this question… Maybe ONE would come to the correct conclusion. But you know, I’ve only just got it too, chico. See, I used to think people hired me not just for my incredible good looks and black belt in banter but for the ‘secret nutrition formula’ you have Or the […]

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Do this ONE thing and get a NEW client today

May 25, 2016

In my 15 years in the fitness industry (yep, I know i dont look that old) The most common think I hear is “I need more clients” I get it dude. and there are HUNDREDS of ways to make it happen… In fact- there are 37 of them here Thing is… A lot of them […]

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2 killer ways to KILL procrastination

May 24, 2016

Everyone has days where they feel shitty, right? Don’t they? When you just can’t be arsed You feel lazy You feel shitty, foggy un-motivated “beast-mode” (whatever that means)is broken So you end up just pissing around, procrastinating.. So you have a coffee, a strong one… and still, jack shit gets done so you start using […]

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“Are you still training people?”

May 23, 2016

Was at a kids birthday party yesterday with the family.. and a lady asked me a question I hadn’t heard for YEARS “Are you still training people?” Heard it a lot recently, to be honest. Must been cuz av dropped a little junk from my trunk 😉 Anyhoo, I’m had to aplogise to the lady […]

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Episode #18 [the man that saved my life]

May 22, 2016

short one from me today, amigo Just back from a kids party Me, bouncy castles and 30 kids aren’t a real good mix anyhoo, Episode #18 of my online show “UBTV” is now over on the olde Flakebook It’s an emotional one, about the man that saved my life You can check it out here: […]

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The flyer nerds guide to getting new clients

May 21, 2016

QUESTION: How do you know you’re a marketing NERD? You pick up and actually READ flyers from local councillors despite having ZERO interest in politics or voting…even the ‘cacky’ ones I’ve now hit “UBER-NERD” Level though. Becuz of the critiquing feature at MMIC (one of the most loved benefits) Uncle Morty now finds himself analyzin […]