April 2014 - The Paul Mort Podcast

All Hail “BrewDog”

April 30, 2014

Only saw this one this morning but my happy bone twitched so much when I saw it That I just HAD to write you about it. This is straight from the MMIC ‘school of marketing’ (which doesn’t really exist, it just sounds cool) So this bad-ass beer and ale brewery have had a ‘slap accross […]


No Wonder They Go To Weight Watchers (fit-tarded)

April 29, 2014

WARNING: You may find yourself falling a little bit in love with me after reading this Sooo…. last week and my eyes were drawn to one of those ‘Fitspo’ things. (Whoever made that word up wants shot with shit BTW) and this one had my so angry I was spitting nails man. There’s a Gig-anta-saurus sized […]


It’s okay

April 18, 2014

The goorooz and their fanboyz will hate this. It’ll ruffle their feathers a little. But hey, someones gotta be the voice of reason in this industry of ours. So listen, I know you dont need it, hombre but I wanted to give you ‘permission’. I wanted to tell you its okay. Mainly cuz am getting […]


Have you lost weight?

April 17, 2014

Was in the gym last night… yer, ya read that right, chico. Still hated it mind.. the guys who shave their whole bodies (and their vaginas, probably) worry me.. those vests where the nipples hang out? Eueeeww Anyhoo, bumped into me mate who I hadn’t seen in a few weeks. and he made me happy […]


They’re wrong

April 16, 2014

Been working on my presentations for BodyPower Expo next month.. In between my excitement at getting to compare ‘gunz’ with CT Fletcher and Ronnie Coleman.. I’ve been thinking a lot about what seperate’s the SERIOUS Fitness Bizniz owners from the ones who are kinda ‘playing’ at it. The ones who kinda just see it as […]


So I gave him some Dick-Head repellent

April 15, 2014

Just got a Flakebook message from my man Jon Sheridan a great PT down in Herts (I’ll share it with you in a minute) his email list EXPLODED with an email he was shit scared to put out there. Doods been PANICKING all week about an email I told him to send that would act […]


UK Personal Trainer of the Year 2014

April 11, 2014

Few weekends ago MMIC member Charlotte Ord was crowned UK Personal Trainer of the Year. For the second time. Pretty awesome achievement that’s opened all sorts of doors for her. Like The Biggest Loser. and being sponsored by Maximuscle and Reebok. She’s about to open her second location too. But guess what, babycakes? She ‘gets […]


“Just like Ben, but cheaper”

April 10, 2014

Was chatting yesterday about trainers who for some redonkulously stupid reason…. Like to market themselves as ‘Cheapest/most affordable in town’ Personally, I’ve never understood that shit. (NOT something any of the smart MMIC members would do- last day to get this months Newsletter BTW) But Surely, brazzle… I mean, who want’s to be known as […]