138 Tips For Fitness Biz’niz Domination - The Paul Mort Podcast

138 Tips For Fitness Biz’niz Domination

February 21, 2014

Let’s cut to the chase. Right now I’m supposed to ‘wow’ you with how awesome I am and tell you some bullshit, boring story about how I was broke and homeless… then I ‘stumbled upon’ a ‘secret’ that helped me become a super rich bad ass and now ‘I want to just give back’ (more horsecrap)….

Thing is, hombre…

A– I don’t have that story


BYou don’t actually give a shit about me.. So with that being said. Here are 139 things I’ve learned whilst dominating every niche I’ve stepped into (well, except that ones where I fucked up and DIDN’T)

Here goes:

1: Facebook is full of noise.

Get people OFF of facebook and onto en email

2: You will NEVER be considered an expert inyour field if you don’t put out content:Articles, videos, podcasts.

3: Most fitness people are boring and are glorified cheerleaders

4: There is an amazing amount of freedom in not taking things personally.

5: If you’re doing GREAT work, you WILL be criticised. Rise above.

6: You can’t expect to stand out if you’re doing the same as everyone else

7: You’ll never be attacked by someone more successful than yourself

8: Your income is directly correlated to how many people you help, and how good your are at helping them

9: Most people are allergic to money and are conditioned to think its bad:

10: Money lets you do amazing things. It doesn’t make you happy but funds experiences that do make you happy.

11: Family first ALWAYS.

12: Having children is incredible for productivity.. and lowers your tolerance tobullshit.

13: You can CHOOSE who you do business with.

14: Neediness from fitpros is commonplace. and looks desperate

15: Confidence is almost irresistible.

16: There are MANY more things that are important to people when looking to train with someone that just ‘price’

17: People will join you for the results but stay for the experience.

18: Sending Information is boring, people want ENTERTAINMENT

19: People buy more often and spend more when in good humour. Make people laugh.

20: Comparing yourself to others is the fastest way to misery

21: Talking about NEGATIVE things (especially feelings) is THE FUTURE of fitnessmarketing…

22: The fitness industry is waaaay toO ‘happy-clappy’ and makes ‘normal’ people feel like shit about themselves

23: Burpees, chicken and broccoli put the same ‘normal’ people off.Stop it.

24: Having the courage to be yourself will attact A LOT more people that trying to fake it.

25: Most fitpros wear a mask in public because they’re afraid to stand out.

26: Theres no point in having a website if you dont learn how to drive traffic to it

27: Having a website without an opt in is like taking a dump and not wiping your ass.

28: FOLLOW up will increase your profits enourmously

29: “Never give up” is bullshit. Why keep beating your head against a wall with something that doesn’t work?

30: Figuring out marketing and why people buy is the reason poor trainers can earn more thaN brilliant trainers

31: Results arent enough anymore

32: ‘word of mouth’ is what people who don’t know the numbers in their business.

33: “if you’re not assessing you’re guessing” applies MORE to marketing than it does to fitness.

34: Dont compare every day your best day.

35: Most people can have a £10k month, but the key is to do that EVERY month.

36: Mentioning the word ‘classes’ immediately pigeon holes you with the competition.

37: 80% of your business comes from 20% of your efforts. Find out what the 20% is

38: 80% of your headaches come from 20% of your clients. ALWAYS the ones who pay the least.

39: Higher prices= MUCH better clients AND adherence.

40: If you’re only form of marketing is Facebook- you don’t have a business.

41: Do the polar opposite to your competition. Period.

42: If you’d rather spend time training people on an evening that having a bath with your kids (up to a certain age, of course!) then you need to look at your priorities

43: It’s not about hard work.. its about leveraging what really works

44: Daily email positions you VERY quickly as a LEADER.

45: EVERYTHING in your life comes down to relationships.

46: As soon as it stops becoming fun. Stop doing it.

47: ‘Professional’ is incredibly boring.

48: The customer is NOT ALWAYS right.

49: ‘Buying’ customers is something we all need to learn

50: Most fitpros are lazy and would rather post a status update than put out some useful content

51: It’s okay to hate exercise and diets…most people do

52: It’s okay not to be okay.

53: You’ll lose friends on the journey.

54: Just because you don’t share the same opinion as someone doesn’t mean you have to fall out with them

55: Make your ‘circle’ smaller, not bigger.

56: Most people are in it for themselves and will use you. Don’t take it personally

57: Lower your expectations of other people.

58: when you feel like shit, look back at what you have achieved. However small it may

59: Most people over-exaggerate their success

60: If you’ve ever suffered any kind of depression. Facebook is a HORRIBLE place for you.

61: People don’t like being ‘sold to’… but they LOVE to be ‘seduced’

62: Learning how to write compelling copy is the greatest skill you can learn in business.

63: Don’t do your own accounts. Period.

64: ‘Cheapest’ and ‘Best’ NEVER belong in the same sentence.

65: People don’t buy based on logic..they buy based on emotion.

66: Trying to ‘sell’ with flyers is stupid. Just get me to your site and get my email address.

67: Only 2% of sales are made on the first contact.

68: 80% of sales are made on the 5th-12th contact.

69: Therefore email kicks ass^

70: There’s FREE money in your business right now: Referalls, reactivation and Retention

71: Most peoples opinions should be irrelevant to you. Especially if they’re broke 

72: Make your own rules, don’t blend in.

73: The country is fatter than it ever has been yet the people who can help the most get paid less than burger flippers

74: The above is down to shit, intimidating marketing.

75: You can’t create change by telling people what they want to hear.

76: Cut people that only contact you when they want something out of your life. Immediately.

77: Free websites attract freebie hunters.

78: D.I.Y design attracts D.I.Y clients

79: Someone has to be the most expensive trainer in your town.. why not you?

80. Everyone is doing their best, for themselves. Regardless of you and your feelings.

81. You can’t help everybody… and you shouldn’t even try.

82. If I can’t find you in google, I’ll take my money elsewhere

83. Facebook is where people go to avoid making decisions, Google is where people go to make decisions

84: Discounts are the fastest way to devalue what you do.

85: Your email list holds INCREDIBLE power.

86: You never ever, ever want to be known as cheapest in town. EVER. in case you didn’t get that 😉

87: If you want to stand out from the crowd. Try being yourself.

88: People VERY rarely leave because they can’t afford it. they’re just telling you that.

89: People leave because they’re bored and/or they dont value what you offer as much as they did.

90: Beauty Therapists are FULLY booked in my town. Proof there’s money everywhere. (People also buy CROCS)

91: Zumba has disappeared from my home town. Because the only way to stand out was to compete on price.

92: It doesn’t matter how good your nutrition program is if no-one can follow it.

93: If you still do your own cleaning and ironing. You don’t need to hire a trainer.

94: Outsourcing the thing you love (training) should be the LAST thing that you do.

95: Trainers will break your heart.

96: If you wont invest in coaching, people wont invest in you.

97: “Manning up” when you’re training is all well and good, its manning up in business you need to do.

98: Flyers and Leaflets DO work.. you’re just doing them wrong.

99: The confused mind can’t make a decision. Bare this in mind when you tell me how many things you ‘specialise’ in.

100: Filling you ego and filling your bank account are 2 completely different things.

101: Public speaking is INCREDIBLE for positioning.

102: Having the courage to be yourself 100% of the time, will change your life.

103: The moment you accept personal responsibility for where your income is right now, is the moment things will change dramatically.

104: Worrying what people think of you will cripple your chances of success.

105: If you’re fully booked for 12 hours a day. Raise your prices.

106: If you’re attracting clients that are a pain in the ass. Raise your prices.

107: If people shopped on price alone, everyone would wear clothes from primark and eat smart price meals.

108: I can steal most of your clients, because I’m better at marketing than you. Get better at it.

109: Marketing is the reason that poor trainers can earn more than brilliant ones

110:Stop celebrating 7 day weeks and 14 hour days likes it some kind of trophy. Its not..

111: Negativity is great. Use it as fuel to light you fire.

112: There isn’t much to be gained by proving someone wrong.

113: There is nothing that says ‘too much time, not enough clients’ like arguing about nutrition over the internet.

114: If you don’t understand ‘sales funnels’ you’ll struggle to reach your income potential

115: Unsubscribes are GOOD.

116: Telling your clients that the magic pill doesn’t exist , yet you’re looking for one for your  is backwards.

117: If you’re sitting around waiting for clients to come to you, you’ll be waiting a long time.

118: There’s always someone smarter than you. Find them and learn from them

119: Don’t believe everything you think

120: If you cant put out DAILY content, you don’t know who you’re talking to well enough.

121: After a breakdown, there’s always a breakthrough.

122: You can make A LOT of money in this industry. Study marketing and you will.

123: People will copy you.. but they’re ALWAYS cheaper.

124: Completely ignoring people that talk shit about you and try to wind you up.. drives them INSANE.

125: Most fitpros have NOTHING they can sell just a list of people who like to train with THEM. Invest in property.

126: If you don’t have a ‘get out’ plan, what will you do when you’re 60?

127: Downtime is productive time.

128: Never trust a “Social Media Expert” with worse ‘numbers’ than you.

129: Begging for likes and shares looks kinda desperate.

130: If ‘likes’ meant money, we’d have some very rich fitpros.

131: You can win ANY ‘argument’ with the words ‘hows that working for you?

131: ‘I already know that’ are the 4 most dangerous words in the english language.

132: Most the people around you DONT want you to succeed. Screw em and do it anyway.

133: Stop seeking permission and validation. Get out of your own way.

134: ‘fear of success’ is bullshit. Fear of looking stupid is more like it.

135: If it makes you feel uncomfortable, you probably need to do it.

136: Learn to deal with criticism. Not everyone will like you or what you have to say. Get over it.

137: If you “aren’t in it for the money” Why the FUCK are you charging  people then?

138: If you want to lead the orchestra, you have to turn your back on the crowd.

139: Want to lower your stress, get more clients and be happier? STOP. TELLING. LIES

Boom! (Or something like that )

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