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First Impressions Count
Let me ask you a question, mon ami: When was the last time you clicked on a Facebook ad... And[...]
Riches In Niches
Chances are, if you study marketing in your spare time... You've heard the phrase: "Riches in niches" It sounds pretty[...]
How To Eliminate Your Competition
Before I begin, let me make something VERY clear I'm NOT talking about going all 'Jason Bourne' on your competitors...[...]
Your Last Chance To Sell High End PT?
Each month, the members of my 'Marketing Muscle Inner Circle' receive a brand new, hard copy newsletter... Overflowing with practical,[...]
How To Be The Best In Town
On Friday, I mentioned that you can charge whatever you want... When you're recognised as the BEST personal trainer in[...]
F*ck Over Delivering
I know what you're thinking, mon ami: (Especially if you've ever given me money) "But Paul, you ALWAYS overdeliver" But[...]
My First 3 Way
Earlier this week... I had my first '3 way' And before you ask? I was the ONLY dude... (Homie don't[...]
It’s Time To Discount Discounts
Personal training is a 'luxury' service And as such? It should carry a luxury price tag Unfortunately, most personal trainers[...]
People Don’t Trust You
One of the most difficult things to do as a personal trainer... Is gain people's trust It's not that people[...]
How To Grow Your Confidence (Quickly)
The fitness industry can often be a VERY strange place From the outside looking in? Everything looks perfect Everyone is[...]