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“Is It Just About Bootcamps?”
If you've been on my list for a while now... You'll already know that I LOVE the bootcamp business model[...]
What Are You Really Selling?
If you want to confuse a newly qualified personal trainer? (Or any small business owner, for that matter) Ask them[...]
I Snapped My Teeth
True story, amigo I looked like a guest on the Jeremy Kyle show (Albeit, one of the 'cleaner' ones) But[...]
Embrace The Struggle
I've been in the self-employed 'game' for a long time In fact, I've been self employed for MOST of my[...]
My Brain, Your Business
Back in the day, one of the many things that I become known for... Were my fitness business 'events' They[...]
How To Go From £12K To £300K
One of the most powerful marketing tools at your disposal... Is social proof (Otherwise known as 'testimonials') As tempting as[...]
“I Can’t Charge That Much!”
One of the most common, and incorrect, beliefs held by personal trainers... Is that they have to charge what their[...]
You’re Gonna Miss It
Every Tuesday morning, I host a private, thirty minute 'mastermind'... Exclusively for the members of my 'Marketing Muscle Inner Circle':[...]
They Don’t Care About You
One of the biggest marketing mistakes that you can make as a personal trainer... Is to talk about yourself too[...]
“Paul Mort Is A Hypocrite”
Not my words, mon ami. Those were the words of someone else, recently. But to find out more? You'll have[...]